The use of celebrity endorsement in advertising promotion / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar
Endorsement is a type of advertising in which well-known personalities or celebrities with a high level of public recognition, trust, respect, or awareness are used. In advertising promotional efforts, celebrities such as actors, actresses, comedians, singers, athletes, and many others are employed...
में बचाया:
| मुख्य लेखकों: | , , |
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| स्वरूप: | पुस्तक |
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Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah,
2022.
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| विषय: | |
| ऑनलाइन पहुंच: | Link Metadata |
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