The mediating role of competitive intelligence on organizational culture and hotel performance: a proposed theoretical framework / Dian Aszyanti Atirah Mohd. Asri, Ainul Mohsein Abdul Mohsin and Norzuwana Sumarjan
The tourism industry is widely acknowledged in modern economies. However, to remain competitive, hotels are encouraged to implement strategic planning. The primary goal of this study is to propose a theoretical framework that integrates the role of Competitive Intelligence (CI) in the relationship b...
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Universiti Teknologi MARA, Perlis,
2022-08.
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