Assessing customer satisfaction towards service quality in the hospitality industry / Siti Rapidah Omar Ali ... [et al.]
It is proven true that the main subjects addressed by every service industry nowadays are service quality and customer satisfaction. Hence, virtuous customers' evaluation of services is crucial for the firms. Delivering good quality service is leading to attain today's competitive environm...
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Universiti Teknologi MARA, Perlis,
2021-02.
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