Determinants of consumers' purchasing intention for Nakhom Pathom community products / Nur Zainie Abd Hamid and Mohamed Samsudeen Sajahan

• Główni autorzy: Abd Hamid, Nur Zainie (Autor), Sajahan, Mohamed Samsudeen (Autor)
• Format: Książka
• Wydane: 2019-11-12.
• Hasła przedmiotowe: Conference or Workshop Item; NonPeerReviewed
• Dostęp online: Link Metadata

The study of consumers will help businesses to improve their marketing strategies by understanding issues such as how consumers think and feel, how the consumer is influenced by the environment and the behaviour of consumers while making marketing decisions. However, identifying potential consumers...