Systematic literature review on the adaptation of marketing practices in providing information services to UiTM students for COVID 19 / Ain Farahanim Yusree ... [et al.]

• मुख्य लेखकों: Yusree, Ain Farahanim (लेखक), Husaini, Haslinda (लेखक), Md Aziz, Siti Haidah (लेखक), Rambli, Yanty Rahayu (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Information Management, 2022-11.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Marketing is satisfying clients' needs with products and services. Marketing involves determining what people want and changing products to satisfy those demands profitably. Without a well-thought-out marketing strategy, supplying services and information commodities is insufficient. A 21st-cen...