Systematic literature review on the adaptation of marketing practices in providing information services to UiTM students for COVID 19 / Ain Farahanim Yusree ... [et al.]

• Asıl Yazarlar: Yusree, Ain Farahanim (Yazar), Husaini, Haslinda (Yazar), Md Aziz, Siti Haidah (Yazar), Rambli, Yanty Rahayu (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Faculty of Information Management, 2022-11.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

Marketing is satisfying clients' needs with products and services. Marketing involves determining what people want and changing products to satisfy those demands profitably. Without a well-thought-out marketing strategy, supplying services and information commodities is insufficient. A 21st-cen...