Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah ... [et al.]

• Main Authors: Abdullah, Norshaieda (Author), Suhaimi, Suzainiwati (Author), Che Kamaruzaman, Noor Azlem (Author), Mohd Zaki, Nurul Aisya Fatiera (Author)
• Formato: Livro
• Publicado em: Unit Penerbitan, UiTM Kelantan, 2022-12.
• Assuntos: Article; PeerReviewed
• Acesso em linha: Link Metadata

This paper is a study about Universiti Teknologi MARA (UiTM) Kota Bharu students' buying behaviour towards online shopping during the COVID-19 pandemic. This study is conducted to identify significant factors that influence students' buying behaviour towards online shopping during pandemic...