The role of attitude in sports sponsorship response / Mas Ayu Diana Mohd Fauzi ... [et al.]
The important purpose of this study is to identify whether attitude towards sponsorship and attitude towards event will lead to a sports sponsorship response in the 2017 SEA Games. It is important to present the factors that will affect sponsorship response to create a winning situation between the...
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Main Authors: | Mohd Fauzi, Mas Ayu Diana (Author), Zulqernain, Nurul Syaqirah (Author), Abdull Rahim, Mohd Faisal (Author), Nik Md Salleh, Nik Sarina (Author), Tengku Mohamed, Tengku Nur Azmina (Author) |
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Format: | Book |
Published: |
2021-12-02.
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Online Access: | Link Metadata |
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