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The role of attitude in sports sponsorship response / Mas Ayu Diana Mohd Fauzi ... [et al.]

The important purpose of this study is to identify whether attitude towards sponsorship and attitude towards event will lead to a sports sponsorship response in the 2017 SEA Games. It is important to present the factors that will affect sponsorship response to create a winning situation between the...

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Bibliographic Details
Main Authors:	Mohd Fauzi, Mas Ayu Diana (Author), Zulqernain, Nurul Syaqirah (Author), Abdull Rahim, Mohd Faisal (Author), Nik Md Salleh, Nik Sarina (Author), Tengku Mohamed, Tengku Nur Azmina (Author)
Format:	Book
Published:	2021-12-02.
Subjects:	Article PeerReviewed
Online Access:	Link Metadata
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