The role of attitude in sports sponsorship response / Mas Ayu Diana Mohd Fauzi ... [et al.]

• Main Authors: Mohd Fauzi, Mas Ayu Diana (Author), Zulqernain, Nurul Syaqirah (Author), Abdull Rahim, Mohd Faisal (Author), Nik Md Salleh, Nik Sarina (Author), Tengku Mohamed, Tengku Nur Azmina (Author)
• Format: Book
• Published: 2021-12-02.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

The important purpose of this study is to identify whether attitude towards sponsorship and attitude towards event will lead to a sports sponsorship response in the 2017 SEA Games. It is important to present the factors that will affect sponsorship response to create a winning situation between the...