The role of attitude in sports sponsorship response / Mas Ayu Diana Mohd Fauzi ... [et al.]

• Hoofdauteurs: Mohd Fauzi, Mas Ayu Diana (Auteur), Zulqernain, Nurul Syaqirah (Auteur), Abdull Rahim, Mohd Faisal (Auteur), Nik Md Salleh, Nik Sarina (Auteur), Tengku Mohamed, Tengku Nur Azmina (Auteur)
• Formaat: Boek
• Gepubliceerd in: 2021-12-02.
• Onderwerpen: Article; PeerReviewed
• Online toegang: Link Metadata

The important purpose of this study is to identify whether attitude towards sponsorship and attitude towards event will lead to a sports sponsorship response in the 2017 SEA Games. It is important to present the factors that will affect sponsorship response to create a winning situation between the...