Antecedents and consequence of green knowledge: a study of green cosmetics / Biru Ayu Maharani and Ayu Ekasari
This research aims to study the impact of cosmopolitanism, global self-identity and online communities on green knowledge as well as the effect of green knowledge on green trust. A total of 200 consumers of green cosmetics participated in the online survey. Data were analyzed using structural equati...
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| Format: | Book |
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Universiti Teknologi MARA, Selangor,
2022-10.
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