Does only religiosity matter in celebrity endorsement and advertising effectiveness? evidence from the tourism sector/ Nor Faiz Azizan ... [et al.]

• 主要な著者: Azizan, Nor Faiz (著者), Adha Hafit, Nor Intan (著者), Zainudin, Anizah (著者), Mohd, Rohani (著者), Kamaruddin, Badrul Hisham (著者)
• フォーマット: 図書
• 出版事項: Universiti Teknologi MARA Selangor, 2022-05.
• 主題: Article; PeerReviewed
• オンライン･アクセス: Link Metadata

Malaysia is one of the countries where celebrities are commonly featured in advertisements to promote products to consumers through traditional and social media platforms. In this digital age, scholars are debating about whether celebrity endorsement can translate to effective advertising. Religion...