A conceptual framework of consumers' intention to purchase halal food among Gen Z in Malaysia / Norraeffa Md Taib, Shahreena Daud and Zarinah Abu Yazid
The purpose of this paper is to develop a conceptual framework that provides insights and aids in understanding the factors that influence consumers' intention to purchase halal food among Gen Z in Malaysia. This concept paper explains the relationship between attitude, subjective norms, and pe...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Center for Islamic Philantrophy & Social Finance (CIPSF),
2022.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|