A conceptual framework of consumers' intention to purchase halal food among Gen Z in Malaysia / Norraeffa Md Taib, Shahreena Daud and Zarinah Abu Yazid

The purpose of this paper is to develop a conceptual framework that provides insights and aids in understanding the factors that influence consumers' intention to purchase halal food among Gen Z in Malaysia. This concept paper explains the relationship between attitude, subjective norms, and pe...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Md Taib, Norraeffa (लेखक), Daud, Shahreena (लेखक), Abu Yazid, Zarinah (लेखक)
स्वरूप: पुस्तक
प्रकाशित: Center for Islamic Philantrophy & Social Finance (CIPSF), 2022.
विषय:
ऑनलाइन पहुंच:Link Metadata
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