A conceptual framework of consumers' intention to purchase halal food among Gen Z in Malaysia / Norraeffa Md Taib, Shahreena Daud and Zarinah Abu Yazid
The purpose of this paper is to develop a conceptual framework that provides insights and aids in understanding the factors that influence consumers' intention to purchase halal food among Gen Z in Malaysia. This concept paper explains the relationship between attitude, subjective norms, and pe...
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| Hoofdauteurs: | , , |
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| Formaat: | Boek |
| Gepubliceerd in: |
Center for Islamic Philantrophy & Social Finance (CIPSF),
2022.
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| Online toegang: | Link Metadata |
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