A conceptual framework of consumers' intention to purchase halal food among Gen Z in Malaysia / Norraeffa Md Taib, Shahreena Daud and Zarinah Abu Yazid

• Asıl Yazarlar: Md Taib, Norraeffa (Yazar), Daud, Shahreena (Yazar), Abu Yazid, Zarinah (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Center for Islamic Philantrophy & Social Finance (CIPSF), 2022.
• Konular: Article; NonPeerReviewed
• Online Erişim: Link Metadata

The purpose of this paper is to develop a conceptual framework that provides insights and aids in understanding the factors that influence consumers' intention to purchase halal food among Gen Z in Malaysia. This concept paper explains the relationship between attitude, subjective norms, and pe...