Development of business performance model against customer's satisfaction factors using amos structural equation modeling software / Sa'diah Sahat, Razali Karim and Yap Bee Wah

• Главные авторы: Sahat, Sa'diah (Автор), Karim, Razali (Автор), Yap, Bee Wah (Автор)
• Формат: ‌
• Опубликовано: 2006.
• Предметы: Conference or Workshop Item; PeerReviewed
• Online-ссылка: Link Metadata

Delivering customer satisfaction has been a critical concept in contemporary thought and in research related to buyer behavior. It is generally argued that if customers are satisfied with a particular product or service offering after its use, then they are likely to engage in a repeat purchase and...