Development of business performance model against customer's satisfaction factors using amos structural equation modeling software / Sa'diah Sahat, Razali Karim and Yap Bee Wah

Delivering customer satisfaction has been a critical concept in contemporary thought and in research related to buyer behavior. It is generally argued that if customers are satisfied with a particular product or service offering after its use, then they are likely to engage in a repeat purchase and...

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Main Authors: Sahat, Sa'diah (Author), Karim, Razali (Author), Yap, Bee Wah (Author)
Format: Book
Published: 2006.
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3rd Floor Main Library

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Call Number: A1234.567
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