Development of business performance model against customer's satisfaction factors using amos structural equation modeling software / Sa'diah Sahat, Razali Karim and Yap Bee Wah

• Glavni autori: Sahat, Sa'diah (Autor), Karim, Razali (Autor), Yap, Bee Wah (Autor)
• Format: Knjiga
• Izdano: 2006.
• Teme: Conference or Workshop Item; PeerReviewed
• Online pristup: Link Metadata

Delivering customer satisfaction has been a critical concept in contemporary thought and in research related to buyer behavior. It is generally argued that if customers are satisfied with a particular product or service offering after its use, then they are likely to engage in a repeat purchase and...