Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.]

• मुख्य लेखकों: Mohd Shukry, Siti Nur Syahida (लेखक), Mazlan, Suhada Nazira (लेखक), Abdul Latip, Muhammad Safuan (लेखक), Mohamad, Mohamad Amiruddin (लेखक), Azeman, Ainnin Sofea (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2023-06.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This study examines the determinants of usage intention on self-service kiosks in fast food restaurants in Malaysia. The five factors incorporated in this study are performance expectancy, effort expectancy, social influence, promotion, and attitude. Partial Least Square-Structured Equation Modeling...