Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.]

• Asıl Yazarlar: Mohd Shukry, Siti Nur Syahida (Yazar), Mazlan, Suhada Nazira (Yazar), Abdul Latip, Muhammad Safuan (Yazar), Mohamad, Mohamad Amiruddin (Yazar), Azeman, Ainnin Sofea (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2023-06.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

This study examines the determinants of usage intention on self-service kiosks in fast food restaurants in Malaysia. The five factors incorporated in this study are performance expectancy, effort expectancy, social influence, promotion, and attitude. Partial Least Square-Structured Equation Modeling...