Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.]
This study examines the determinants of usage intention on self-service kiosks in fast food restaurants in Malaysia. The five factors incorporated in this study are performance expectancy, effort expectancy, social influence, promotion, and attitude. Partial Least Square-Structured Equation Modeling...
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| Main Authors: | , , , , |
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| Format: | Book |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2023-06.
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| Subjects: | |
| Online Access: | Link Metadata |
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