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Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.]

This study examines the determinants of usage intention on self-service kiosks in fast food restaurants in Malaysia. The five factors incorporated in this study are performance expectancy, effort expectancy, social influence, promotion, and attitude. Partial Least Square-Structured Equation Modeling...

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Opis bibliograficzny
Główni autorzy:	Mohd Shukry, Siti Nur Syahida (Autor), Mazlan, Suhada Nazira (Autor), Abdul Latip, Muhammad Safuan (Autor), Mohamad, Mohamad Amiruddin (Autor), Azeman, Ainnin Sofea (Autor)
Format:	Książka
Wydane:	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2023-06.
Hasła przedmiotowe:	Article PeerReviewed
Dostęp online:	Link Metadata
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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