Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Obat Herbal Habbatussauda Di Surakarta
Tujuan penelitian ini menganalisis pengaruh variabel ekuitas merek (brand loyalty, perceived quality, brand awareness, dan brand association terhadap keputusan pembelian Obat Herbal Habbatussauda dan mengidentifikasi variabel ekuitas merek (brand loyalty, perceived quality , brand awareness, dan bra...
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| Formato: | Livro |
| Publicado em: |
2013.
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| Acesso em linha: | Connect to this object online |
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Internet
Connect to this object online3rd Floor Main Library
| Área/Cota: |
A1234.567 |
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| Cód. Barras: 1 | Disponível |