Analisis Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan ( Pada Starbucks Coffee Paragon Mall Surakarta )

• मुख्य लेखकों: Ganaputri, Kania Rahmawati (लेखक), , Basworo Dibyo, S.E, M.Si (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: 2016.
• विषय: Thesis; NonPeerReviewed
• ऑनलाइन पहुंच: Connect to this object online

This study was conducted to analyze the effect of variable Experiential Marketing as measured by several factors: the sense, Feel, Think, act, relate on customer loyalty in starbucks coffee paragon mall Surakarta. Data were collected through questionnaires method using purposive sampling of 100 resp...