Pengaruh Bauran Pemasaran Terhadap Loyalitas Konsumen Kartu Prabayar IM3 Ooredoo Pada Mahasiswa Universitas Muhammadiyah Surakarta

• Glavni autori: Dea Kharisma, Adhita (Autor), , Dr. Edi Purwo Saputro, S.E., M.Si (Autor)
• Format: Knjiga
• Izdano: 2016.
• Teme: Thesis; NonPeerReviewed
• Online pristup: Connect to this object online

The purpose of this study was to determine the effect of the marketing mix on IM3 ooredoo prepaid card consumer loyalty in Universitas Muhammadiyah Surakarta. While the methods used in this study is the descriptive analysis, validity test with confirmatory factor analysis methods, reliability test w...