Pengaruh Kualitas Pesan, Daya Tarik, Frekuensi Penayangan, Iklan Televisi Indomie

This study aimed to examine the effect of the message quality, attractiveness, frequency of advertising on ad effectiveness Indomie both prasial and simultan.Sampel in this study were students of Muhammadiyah University of Surakarta amounting to 90 respondents. The sampling technique preformance thi...

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Bibliografski detalji
Glavni autori: Ahmad Syarif, Handi (Autor), , Ahmad Mardalis, SE.,MBA (Autor)
Format: Knjiga
Izdano: 2016-08-11.
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