Pengaruh Dimensi Ekuitas Merek Terhadap Keputusan Pembelian Telephon Seluler Merek Samsung (Survey Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta)
This research purpose was to analyzing the influence of brand awareness to purchasing decision brand Samsung phone seluler. The analyzing of perceived quality influence to purchasing decision brand Samsung phone seluler. The analyzing of brand asosiation influence to purchasing decision brand Samsun...
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Main Authors: | Anto, Hendrik Fitri (Author), , Drs. M. Nasir, MM (Author) |
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Format: | Book |
Published: |
2016.
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Online Access: | Connect to this object online |
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