An Integrated Marketing Communication Analysis(A Descriptive Qualitative Study On Tiny Library Café)
A promotional activitiy is basically an activity to build knowledge and awareness toward a certain brand. Brand awareness emerges from a marketing communication strategy management that results in a value. This is a success determinant of the implemented strategy, especially in attracting new custom...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
2017.
|
| Subjects: | |
| Online Access: | Connect to this object online |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|