An Integrated Marketing Communication Analysis(A Descriptive Qualitative Study On Tiny Library Café)
A promotional activitiy is basically an activity to build knowledge and awareness toward a certain brand. Brand awareness emerges from a marketing communication strategy management that results in a value. This is a success determinant of the implemented strategy, especially in attracting new custom...
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Main Authors: | Arfidi, Bemmy Alivia (Author), , Dian Purworini, S. Sos. MM (Author) |
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Format: | Book |
Published: |
2017.
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Online Access: | Connect to this object online |
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