An Integrated Marketing Communication Analysis(A Descriptive Qualitative Study On Tiny Library Café)

A promotional activitiy is basically an activity to build knowledge and awareness toward a certain brand. Brand awareness emerges from a marketing communication strategy management that results in a value. This is a success determinant of the implemented strategy, especially in attracting new custom...

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Váldodahkkit: Arfidi, Bemmy Alivia (Dahkki), , Dian Purworini, S. Sos. MM (Dahkki)
Materiálatiipa: Girji
Almmustuhtton: 2017.
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