An Integrated Marketing Communication Analysis(A Descriptive Qualitative Study On Tiny Library Café)

• Main Authors: Arfidi, Bemmy Alivia (Author), , Dian Purworini, S. Sos. MM (Author)
• Formato: Livro
• Publicado em: 2017.
• Assuntos: Thesis; NonPeerReviewed
• Acesso em linha: Connect to this object online

A promotional activitiy is basically an activity to build knowledge and awareness toward a certain brand. Brand awareness emerges from a marketing communication strategy management that results in a value. This is a success determinant of the implemented strategy, especially in attracting new custom...