Pengaruh Citra Merek, Kualitas Dan Harga Terhadap Keputusan Pembelian Air Mineral Merek Aqua (Studi Pada Mahasiswa Universitas Muhammadiyah Surakarta)

• Главные авторы: Hidayati, Khafsoh Nur (Автор), , Ir. Irmawati, S.E., M.M (Автор)
• Формат: ‌
• Опубликовано: 2017-04-10.
• Предметы: Thesis; NonPeerReviewed
• Online-ссылка: Connect to this object online

In the process of purchasing decisions marketers should be explore the various impact on buyers and developing the understanding of how consumers make their purchasing decisions. This research aims to determine the effect of brand image, product quality and price of the purchase decision. The popula...