Pengaruh Harga, Lokasi, Kualitas Pelayanan & Kepuasan Konsumen Terhadap Keputusan Pembelian

This research is aimed to observe the influence of cost, location, service quality toward purchase and consumer satisfaction as mediation variables. The sample of this research is the consumer of Kopi Dara coffee shop which is about 93 respondents. The technique of collecting the data is used purpos...

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Detalhes bibliográficos
Principais autores: ANAM, CHAIRUL (Autor), , Muzakar Isa, SE, M.Si (Autor)
Formato: Livro
Publicado em: 2017.
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