A STUDY OF ADVERTISING STRATEGIES IN HOTEL BROCHURES
The present study entitled A study of Advertising Strategies in Hotel Brochures aims to find out the advertising strategies: concepting approaches (Altstiel & Grow, 2007) made by several hotels in their hotel brochures (Aston Tropicana, Amaris, Sensa, Nalendra and Favehotel) located on Cihampela...
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2013-08-23.
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