The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
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| Materialtyp: | Elektronisk Bokavsnitt |
| Språk: | engelska |
| Publicerad: |
Cham
Springer Nature
2023
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| Serie: | Rhetoric, Politics and Society
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| Länkar: | DOAB: download the publication DOAB: description of the publication |
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OAPEN Library: description of the publication
The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric
Publicerad 2023
OAPEN Library: download the publication
OAPEN Library: description of the publication
Elektronisk
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Publicerad 2023
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