Advertising as a Creative Industry Regime of Paradoxes
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media...
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| 1. autor: | |
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| Format: | Elektroniczne Rozdział |
| Język: | angielski |
| Wydane: |
Taylor & Francis
2024
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| Seria: | Routledge Research in the Creative and Cultural Industries
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| Hasła przedmiotowe: | |
| Dostęp online: | DOAB: download the publication DOAB: description of the publication |
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OAPEN Library: description of the publication
Advertising as a Creative Industry Regime of Paradoxes
Wydane 2024
OAPEN Library: download the publication
OAPEN Library: description of the publication
Elektroniczne
Rozdział