Advertising as a Creative Industry Regime of Paradoxes

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media...

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Bibliográfalaš dieđut
Váldodahkki: Derda, Izabela (auth)
Materiálatiipa: Elektrovnnalaš Girjji oassi
Giella:eaŋgalasgiella
Almmustuhtton: Taylor & Francis 2024
Ráidu:Routledge Research in the Creative and Cultural Industries
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Liŋkkat:DOAB: download the publication
DOAB: description of the publication
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