Advertising as a Creative Industry Regime of Paradoxes

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media...

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Главный автор: Derda, Izabela (auth)
Формат: Электронный ресурс Глава книги
Язык:английский
Опубликовано: Taylor & Francis 2024
Серии:Routledge Research in the Creative and Cultural Industries
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Advertising as a Creative Industry Regime of Paradoxes по Derda, Izabela

Опубликовано 2024
OAPEN Library: download the publication
OAPEN Library: description of the publication
Электронный ресурс Глава книги