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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

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This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Leisch, Friedrich (auth)
Beste egile batzuk: Dolnicar, Sara (auth), Grün, Bettina (auth)
Formatua: Baliabide elektronikoa Liburu kapitulua
Hizkuntza:ingelesa
Argitaratua: 2018
Gaiak:
Sales & marketing management
Marktforschung, Marktsegmentierung, Marketing Mix, Taktisches Marketing, Strategisches Marketing, Deskriptive Analyse, Faktorenanalyse, Clusteranalyse, Datenstrukturanalyse, Marketing Planung, Computationale Statistik, Tourismusmarketing, Open Access
ÖFOS 2012, Marketing
ÖFOS 2012, Statistik
ÖFOS 2012, Tourismusforschung
ÖFOS 2012, Softwareentwicklung
Market Research, Market Segmentation, Marketing Mix, Tactical Marketing, Strategic Marketing, Descriptive Analysis, Factor Analysis, Cluster Analysis, Data Structure Analysis, Marketing Planning, Target Market, Computational Statistics, Tourism Marketing, Open Access
ÖFOS 2012, Statistics
ÖFOS 2012, Tourism research
ÖFOS 2012, Software development
Sarrera elektronikoa:DOAB: download the publication
DOAB: description of the publication
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