Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Recurso Eletrônico Capítulo de Livro |
| Idioma: | inglês |
| Publicado em: |
Wiesbaden
Springer Nature
2022
|
| coleção: | Organisationskommunikation
|
| Assuntos: | |
| Acesso em linha: | DOAB: download the publication DOAB: description of the publication |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
Search Result 1
Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective /
Publicado em 2022
Link to Metadata
Recurso Eletrônico
livro eletrônico
Search Result 2
OAPEN Library: description of the publication
Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective
Publicado em 2022
OAPEN Library: download the publication
OAPEN Library: description of the publication
Recurso Eletrônico
Capítulo de Livro