Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...

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Главный автор:	Marschlich, Sarah (auth)
Формат:	Электронный ресурс Глава книги
Язык:	английский
Опубликовано:	Wiesbaden Springer Nature 2022
Серии:	Organisationskommunikation
Предметы:	Media studies Diplomacy Political science & theory Corporate Diplomacy Public Relations Organizational Legitimacy Neo-Institutional Theory Stakeholder Engagement Media Framing
Online-ссылка:	DOAB: download the publication DOAB: description of the publication
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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective / по Marschlich, Sarah

Опубликовано 2022

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Электронный ресурс eКнига

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective по Marschlich, Sarah

Опубликовано 2022

OAPEN Library: download the publication
OAPEN Library: description of the publication

Электронный ресурс Глава книги

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective / по Marschlich, Sarah

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective по Marschlich, Sarah

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