Innholdsmarkedsføring Konsept, forretningsmodeller, juss, etikk og praksis

This book describes the concept of content marketing in a Norwegian context. Its subtitle, meaning "concept, business models, legal aspects, ethics and practice", is comprised of key words for each chapter. The concept chapter includes trends and historical roots, as well as a discussion o...

詳細記述

保存先:
書誌詳細
第一著者: Bang, Tor (auth)
その他の著者: Krokan, Arne (auth), Viken, Monica (auth), Barland, Jens (編集者)
フォーマット: 電子媒体 図書の章
出版事項: Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing) 2016
主題:
オンライン・アクセス:OAPEN Library: download the publication
OAPEN Library: description of the publication
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