Consumer-Citizens of China The Role of Foreign Brands in the Imagined Future China

This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Wes...

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Opis bibliograficzny
1. autor:	Tian, Kelly (auth)
Kolejni autorzy:	Dong, Lily (auth)
Format:	Elektroniczne Rozdział
Język:	angielski
Wydane:	Taylor & Francis 2010
Seria:	Routledge Contemporary China Series
Hasła przedmiotowe:	Oriental art Consumerism Black & Asian studies Sales & marketing internationale marketing aziatische studies marketing international marketing chinese studies consumentengedrag consumer behaviour asian studies Beijing Brand China Western culture Western world
Dostęp online:	OAPEN Library: download the publication OAPEN Library: description of the publication
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Consumer-Citizens of China The Role of Foreign Brands in the Imagined Future China od Tian, Kelly

Wydane 2010

DOAB: download the publication
DOAB: description of the publication

Elektroniczne Rozdział

Consumer-Citizens of China The Role of Foreign Brands in the Imagined Future China

Consumer-Citizens of China The Role of Foreign Brands in the Imagined Future China od Tian, Kelly

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