Chapter The effectiveness of marketing tools in a consumer goods market in Italy during the Great Recession (2010-2015)
In the case of markets characterized by a stationary primary demand, the relevant dimension for measuring a company's success is represented by market shares. The paper aims to build and comment on a model that gauges the competitive effects of marketing maneuvers on market shares, with referen...
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Eará dahkkit: | |
| Materiálatiipa: | Elektrovnnalaš Girjji oassi |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Florence
Firenze University Press
2021
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| Ráidu: | Proceedings e report
132 |
| Fáttát: | |
| Liŋkkat: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Fáddágilkorat: |
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DOAB: description of the publication
Chapter The effectiveness of marketing tools in a consumer goods market in Italy during the Great Recession (2010-2015)
Almmustuhtton 2021
DOAB: download the publication
DOAB: description of the publication
Elektrovnnalaš
Girjji oassi