Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

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This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts...

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Bibliographic Details
Main Author: Leisch, Friedrich (auth)
Other Authors: Dolnicar, Sara (auth), Grün, Bettina (auth)
Format: Electronic Book Chapter
Language:English
Published: 2018
Subjects:
Sales & marketing management
Marktforschung, Marktsegmentierung, Marketing Mix, Taktisches Marketing, Strategisches Marketing, Deskriptive Analyse, Faktorenanalyse, Clusteranalyse, Datenstrukturanalyse, Marketing Planung, Computationale Statistik, Tourismusmarketing, Open Access
ÖFOS 2012, Marketing
ÖFOS 2012, Statistik
ÖFOS 2012, Tourismusforschung
ÖFOS 2012, Softwareentwicklung
Market Research, Market Segmentation, Marketing Mix, Tactical Marketing, Strategic Marketing, Descriptive Analysis, Factor Analysis, Cluster Analysis, Data Structure Analysis, Marketing Planning, Target Market, Computational Statistics, Tourism Marketing, Open Access
ÖFOS 2012, Statistics
ÖFOS 2012, Tourism research
ÖFOS 2012, Software development
Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
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