Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts...

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Bibliographic Details
Main Author: Leisch, Friedrich (auth)
Other Authors: Dolnicar, Sara (auth), Grün, Bettina (auth)
Format: Electronic Book Chapter
Language:English
Published: 2018
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Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
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