Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts...

Полное описание

Сохранить в:

Библиографические подробности
Главный автор:	Leisch, Friedrich (auth)
Другие авторы:	Dolnicar, Sara (auth), Grün, Bettina (auth)
Формат:	Электронный ресурс Глава книги
Язык:	английский
Опубликовано:	2018
Предметы:	Sales & marketing management Marktforschung, Marktsegmentierung, Marketing Mix, Taktisches Marketing, Strategisches Marketing, Deskriptive Analyse, Faktorenanalyse, Clusteranalyse, Datenstrukturanalyse, Marketing Planung, Computationale Statistik, Tourismusmarketing, Open Access ÖFOS 2012, Marketing ÖFOS 2012, Statistik ÖFOS 2012, Tourismusforschung ÖFOS 2012, Softwareentwicklung Market Research, Market Segmentation, Marketing Mix, Tactical Marketing, Strategic Marketing, Descriptive Analysis, Factor Analysis, Cluster Analysis, Data Structure Analysis, Marketing Planning, Target Market, Computational Statistics, Tourism Marketing, Open Access ÖFOS 2012, Statistics ÖFOS 2012, Tourism research ÖFOS 2012, Software development
Online-ссылка:	OAPEN Library: download the publication OAPEN Library: description of the publication
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Market Segmentation Analysis Understanding It, Doing It, and Making It Useful / по Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich

Опубликовано 2018

Link to Metadata

Электронный ресурс eКнига

Market Segmentation Analysis Understanding It, Doing It, and Making It Useful по Dolnicar, Sara

Опубликовано 2018

OAPEN Library: download the publication
OAPEN Library: description of the publication

Электронный ресурс Глава книги

Market Segmentation Analysis Understanding It, Doing It, and Making It Useful по Dolnicar, Sara

Опубликовано 2018

DOAB: download the publication
DOAB: description of the publication

Электронный ресурс Глава книги

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful по Leisch, Friedrich

Опубликовано 2018

DOAB: download the publication
DOAB: description of the publication

Электронный ресурс Глава книги

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

Market Segmentation Analysis Understanding It, Doing It, and Making It Useful / по Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich

Market Segmentation Analysis Understanding It, Doing It, and Making It Useful по Dolnicar, Sara

Market Segmentation Analysis Understanding It, Doing It, and Making It Useful по Dolnicar, Sara

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful по Leisch, Friedrich

Схожие документы