Zoekresultaten - John L. Fortenberry

Advertising in health and medicine: using mass media to communicate with patients door James K. Elrod, John L. Fortenberry

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The hub-and-spoke organization design: an avenue for serving patients well door James K. Elrod, John L. Fortenberry

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Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences door James K. Elrod, John L. Fortenberry

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Centers of excellence in healthcare institutions: what they are and how to assemble them door James K. Elrod, John L. Fortenberry

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Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix door James K. Elrod, John L. Fortenberry

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Peering beyond the walls of healthcare institutions: a catalyst for innovation door James K. Elrod, John L. Fortenberry

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Tithing programs: pathways for enhancing and improving the health status of the underprivileged door James K. Elrod, John L. Fortenberry

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Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider door James K. Elrod, John L. Fortenberry

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Healthcare establishments as owner-operators of digital billboards: making the most of excellent roadside visibility and high traffic counts to better connect with patients door James K. Elrod, John L. Fortenberry

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Target marketing in the health services industry: the value of journeying off the beaten path door James K. Elrod, John L. Fortenberry

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Advancing indigent healthcare services through adaptive reuse: repurposing abandoned buildings as medical clinics for disadvantaged populations door James K. Elrod, John L. Fortenberry

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Billboard advertising: an avenue for communicating healthcare information and opportunities to disadvantaged populations door James K. Elrod, John L. Fortenberry

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Adaptive reuse in the healthcare industry: repurposing abandoned buildings to serve medical missions door James K. Elrod, John L. Fortenberry

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Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients door James K. Elrod, John L. Fortenberry

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Response hierarchy models and their application in health and medicine: understanding the hierarchy of effects door James K. Elrod, John L. Fortenberry

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Formulating productive marketing communications strategy: a major health system's experience door James K. Elrod, John L. Fortenberry

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The hub-and-spoke organization design revisited: a lifeline for rural hospitals door James K. Elrod, John L. Fortenberry

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Bridging access gaps experienced by the underserved: the need for healthcare providers to look within for answers door James K. Elrod, John L. Fortenberry

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Integrated marketing communications: a strategic priority in health and medicine door James K. Elrod, John L. Fortenberry

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Reflecting on "Marketing communications in health and medicine: perspectives from Willis-Knighton Health System": understanding the big picture door James K. Elrod, John L. Fortenberry

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