Search Results - John L. Fortenberry

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  1. 1
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    Advertising in health and medicine: using mass media to communicate with patients by James K. Elrod, John L. Fortenberry

    Published 2020
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  2. 2
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    The hub-and-spoke organization design: an avenue for serving patients well by James K. Elrod, John L. Fortenberry

    Published 2017
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  3. 3
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    Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences by James K. Elrod, John L. Fortenberry

    Published 2020
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  4. 4
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    Centers of excellence in healthcare institutions: what they are and how to assemble them by James K. Elrod, John L. Fortenberry

    Published 2017
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  5. 5
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    Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix by James K. Elrod, John L. Fortenberry

    Published 2020
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  6. 6
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    Peering beyond the walls of healthcare institutions: a catalyst for innovation by James K. Elrod, John L. Fortenberry

    Published 2017
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  7. 7
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    Tithing programs: pathways for enhancing and improving the health status of the underprivileged by James K. Elrod, John L. Fortenberry

    Published 2017
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  8. 8
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    Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider by James K. Elrod, John L. Fortenberry

    Published 2018
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  9. 9
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    Healthcare establishments as owner-operators of digital billboards: making the most of excellent roadside visibility and high traffic counts to better connect with patients by James K. Elrod, John L. Fortenberry

    Published 2018
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  10. 10
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    Target marketing in the health services industry: the value of journeying off the beaten path by James K. Elrod, John L. Fortenberry

    Published 2018
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  11. 11
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    Advancing indigent healthcare services through adaptive reuse: repurposing abandoned buildings as medical clinics for disadvantaged populations by James K. Elrod, John L. Fortenberry

    Published 2017
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  12. 12
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    Billboard advertising: an avenue for communicating healthcare information and opportunities to disadvantaged populations by James K. Elrod, John L. Fortenberry

    Published 2017
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  13. 13
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    Adaptive reuse in the healthcare industry: repurposing abandoned buildings to serve medical missions by James K. Elrod, John L. Fortenberry

    Published 2017
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  14. 14
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    Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients by James K. Elrod, John L. Fortenberry

    Published 2020
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  15. 15
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    Response hierarchy models and their application in health and medicine: understanding the hierarchy of effects by James K. Elrod, John L. Fortenberry

    Published 2020
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  16. 16
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    Formulating productive marketing communications strategy: a major health system's experience by James K. Elrod, John L. Fortenberry

    Published 2018
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  17. 17
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    The hub-and-spoke organization design revisited: a lifeline for rural hospitals by James K. Elrod, John L. Fortenberry

    Published 2017
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  18. 18
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    Bridging access gaps experienced by the underserved: the need for healthcare providers to look within for answers by James K. Elrod, John L. Fortenberry

    Published 2017
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  19. 19
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    Integrated marketing communications: a strategic priority in health and medicine by James K. Elrod, John L. Fortenberry

    Published 2020
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  20. 20
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    Reflecting on "Marketing communications in health and medicine: perspectives from Willis-Knighton Health System": understanding the big picture by James K. Elrod, John L. Fortenberry

    Published 2020
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