Bilaketaren emaitzak - John L. Fortenberry

Advertising in health and medicine: using mass media to communicate with patients nork James K. Elrod, John L. Fortenberry

Connect to this object online.

The hub-and-spoke organization design: an avenue for serving patients well nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Centers of excellence in healthcare institutions: what they are and how to assemble them nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Peering beyond the walls of healthcare institutions: a catalyst for innovation nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Tithing programs: pathways for enhancing and improving the health status of the underprivileged nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Healthcare establishments as owner-operators of digital billboards: making the most of excellent roadside visibility and high traffic counts to better connect with patients nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Target marketing in the health services industry: the value of journeying off the beaten path nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Advancing indigent healthcare services through adaptive reuse: repurposing abandoned buildings as medical clinics for disadvantaged populations nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Billboard advertising: an avenue for communicating healthcare information and opportunities to disadvantaged populations nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Adaptive reuse in the healthcare industry: repurposing abandoned buildings to serve medical missions nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Response hierarchy models and their application in health and medicine: understanding the hierarchy of effects nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Formulating productive marketing communications strategy: a major health system's experience nork James K. Elrod, John L. Fortenberry

Connect to this object online.

The hub-and-spoke organization design revisited: a lifeline for rural hospitals nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Bridging access gaps experienced by the underserved: the need for healthcare providers to look within for answers nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Integrated marketing communications: a strategic priority in health and medicine nork James K. Elrod, John L. Fortenberry

Connect to this object online.

Reflecting on "Marketing communications in health and medicine: perspectives from Willis-Knighton Health System": understanding the big picture nork James K. Elrod, John L. Fortenberry

Connect to this object online.